Tools Used:
The Challenge
Turbo Service International (TSI) is a global marine and power turbocharger service and parts supplier, with over 35 years as a market leader. Despite their depth of expertise, their website was working against them.
The existing site had grown to 44 pages, creating an overwhelming experience for users and contributing to a high bounce rate. More importantly, the structure did not support the business’s primary objective of generating sales enquiries. With only five calls to action across the entire site, users were often left without a clear next step.
Key challenges included:
Our Approach
We focused on simplification without dilution. The goal was to unify TSI’s extensive offering into a clearer, more intentional structure while preserving the credibility and authority built over decades.
Starting with user journeys and commercial intent, we restructured the site around what prospective customers actually needed to see, understand, and do. Every page earned its place, and every interaction had a purpose. This approach ensured consistency across the experience while allowing individual services to stand on their own clearly and confidently.
Key updates included:
The Outcome
Following the redesign, TSI benefited from a website that was easier to navigate, clearer in its messaging, and far more aligned with its commercial goals.
Key updates included:
What We Delivered
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
